SONATA WEDDING SOLUTION
The website Sonata Wedding Solution is a tool for organizing weddings in a easy and clear way. The company offers information and imagery from each featured service, being a source for busy couples that have not much time available to organize big events.
Project duration: Mar. 2022 to April. 2022.
The problem
Modern working couples have little time to organize big ceremonies and search for solution to get the event done.
The goal
Make wedding solutions easy to deal with a website and company that offer visual information about places and services.
My role
UX designer designing a website for Sonata Wedding Solution from conception to delivery.
Responsabilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
UNDERSTANDING THE USER
RESEARCH DETAILS
After conducting interviews, I created empathy maps to understand the users and their needs. A primary user group identified through this research was divorced business women not romantic attached to wedding ceremonies that wants it to be done without having much work dedicated to it. As an initial assumption was confirmed that people over 30 years and on the second marriage would be the ideal user to reach.
EMPATHY MAP
PERSONA
DESIGN PROCESS
SITEMAP
LOW-FIDELITY
HIGH-FIDELITY
CONSIDERATIONS
CONSIDERATIONS
WHAT I LEARNED
I learned throughout the project that the initial wireframes are really just ideas that will change with feedbacks and user research, they really don’t define 100% the user’s needs. So, usability study is a key part of the process.
RESUME
LET'S CONNECT
Thank
you for your time reviewing my work on the Sonata Wedding Solution website! Let's keep in touch!
studio.natsume@gmail.com